This Kickstarter project is in the same category as my project, it helps people shopping to have the opinion of others on the clothes they have picked so they can make a decision. The idea behind it helps to a certain extent but I feel this wouldn’t work in the media industry and it could be abused, people commenting inappropriately is always a risk.

The layout of the page itself is pretty bad, they have a promo video which is a bit cringe worthy but does get the point across. Below the video is a whole load of text, no exciting headers to break it up just big paragraphs. Below that is a poorly done image of how the app would work which looks like it was done on word. It only received $12 of funding which I would say is not too harsh considering the poor advertising.

 

This project is similar to mine in the sense it has an app and is for the fashion industry. This crow-funding page for Head2Toe is very well laid out with lots of useful information, chatty tone and a clear promo video. However, i’m still struggling to understand exactly how it works but it seems rewarding for its users. The page has a lot of mock ups and gives an exact indication of how the app will be used with a very clear idea.

 

This crowd funding page is for an App which gives information to its users on how their clothes were made and if it was ethical. This allows shoppers to know exactly where their clothes are coming from. The crow funding page itself was very well laid out, they met their funding target and I think this was down to their successful campaign. There was relevant information which stated clearly what the product does and what problem it is solving. this is something I will take in to consideration for my own page.

 

 

These are the results to my primary research questions. I targeted people who shop online by finding them on instagram on the brands pages. I looked on the comments of their posts and chose people who has clearly shopped with them before. I found that the results for my questionnaire helped me a lot, it narrowed down the problem as the answers seemed to follow a trend. This gave me the information I needed to make sure my project solved these issues.

 

After my questionnaire, I moved on to finding an expert in the industry. I targeted a fashion blogger with 80K+ followers on instagram and YouTube as I felt this would be the best opinion to have as the blogger is constantly buying clothes to try on.

The issue:

The ease of online shopping may be convenient, but could be costing people more to do so from delivery costs and also to have refunds can take up to 14 days. Is it worth shopping online for this hassle? Also waiting 3-5 days for standard shipping which can still be extremely expensive, for the products to not suit you or not fit is disheartening. You then have to go to the effort of returning the item via post and again, wait for your money back. Shopping in cities and towns may be harder to get to for some people but allows you to try things on and test them before you purchase.

The solution:

The project is a website/app which allows you to try clothes on via an avatar of yourself, the augmented reality system would place your clothes from any site on the avatar to give you an exact idea of how the clothes will fit on your body before buying them. Although this idea has already been used, my idea will differ as the website will offer substitutions of an item if it doesn’t ft how you want it to. It will take the description of the product and search other sites for the closest match, saving the shopper time as they would usually have to go from site to site looking for an alternative item. The product will be extremely specific in telling you how the clothes will fit for example, if you try on a pair of jeans, the product will tell you whether they will be too big on the air, too loose on the ankle or too tight on the leg depending on how you want them to fit. This saves online shoppers a lot of time and money as the process of returns, delivery and refund can cost a lot of money, and also be extremely frustrating when clothes don’t look the way you imagined them to.

What do you know about the Target Audience?

Things in relation to the above attributes you know for sure about the target audience:

• Behavioural: target audience will be 17-25, people who have busy lives and use technology everyday such as phones, laptops, tablets.
• Environmental: from any area, usually have a disposable income or just money from a part/full time job which they tend to spend and not save.
• Emotional: Buy products to make them feel good and build themselves to look the best they can look. May be disheartened when things don’t look as good as they planned. Potentially quite self conscious.
• Background: may be surrounded by friends/family who also like to look their best and have the same level of disposable income (middle class). Like to spend their spare time going out and socialising with friends/family.

What are your safe assumptions about the Target Audience?

• – Enjoy looking their best and take pride in their appearance.
• – Use technology in their everyday lives.
• – Enjoy and use online shopping.
• – Have a great social life.

What do you need to find out about/from the Target Audience?

• – Is online shopping the first option when buying products, especially clothes
• – Does online shopping provide them a better service than physically going shopping?
• – Is it a problem that you cannot try/test clothes before you buy them online

Who are the Primary targets for Audience Research?

• -People who use online shopping websites, especially places such as Missguided, Pretty Little Thing, Boohoo etc..
• -Bloggers/ instagram influencers who model clothing for a living.

Experts to speak to:

• Fashion bloggers who review clothing for the benefit of others.

For the crowdfunding page I must create a visual presentation of what my product would look like in the real world. As my product is an app/website, I have decided that creating mockups of these and visualising what they would look like is best. I may also create a short video of the app in action.

From looking at Kickstarter for inspiration, I have found that most pitches include short videos explaining exactly what the product is. Due to the technology I want to use in my product, I feel that I should use photoshop mock ups to best illustrate my idea as I cannot fully create the product given the time scale.

Potentially if I have time after completing my document, I will look at maybe creating an animation.