What do you know about the Target Audience?
Things in relation to the above attributes you know for sure about the target audience:
- Behavioural: target audience will be 17-25, people who have busy lives and use technology everyday such as phones, laptops, tablets.
- Environmental: from any area, usually have a disposable income or just money from a part/full time job which they tend to spend and not save.
- Emotional: Buy products to make them feel good and build themselves to look the best they can look. May be disheartened when things don’t look as good as they planned. Potentially quite self conscious.
- Background: may be surrounded by friends/family who also like to look their best and have the same level of disposable income (middle class). Like to spend their spare time going out and socialising with friends/family.
What are your safe assumptions about the Target Audience?
- – Enjoy looking their best and take pride in their appearance.
- – Use technology in their everyday lives.
- – Enjoy and use online shopping.
- – Have a great social life.
What do you need to find out about/from the Target Audience?
- – Is online shopping the first option when buying products, especially clothes
- – Does online shopping provide them a better service than physically going shopping?
- – Is it a problem that you cannot try/test clothes before you buy them online
Who are the Primary targets for Audience Research?
- -People who use online shopping websites, especially places such as Missguided, Pretty Little Thing, Boohoo etc..
- -Bloggers/ instagram influencers who model clothing for a living.
Experts to speak to:
- Fashion bloggers who review clothing for the benefit of others.