A reflective summary of the peer-review activity including why it helped, what was difficult, what you learned etc.
In the workshop for week 1, we worked in groups to share our 3 ideas with peers and get some feedback and advice on which is the strongest idea to pick. I found this extremely helpful as I was quite stuck on which idea to go for. The task helped me to clear up a few issues or problems which I may have had with my ideas and ways to tweak them. Getting other peoples opinion always gives me a new perspective and is something that I like to go off when producing work. It was clear by then end of the task that I had a strong idea and had chosen my idea that I wanted to stick to.
The issue that seemed to be the most appropriate for this brief
The most appropriate issue for the brief fell under the open innovation category. I chose to go with the clothing idea which allows online users to visualise what they would look like in an item of clothing before they have bought it, saving them time and money. Although the other issues were appropriate, I found that this issue was more of an original idea and is something that society hasn’t really been introduced to yet. Out of the 3 ideas that I had, the group gave this idea the highest score for originality and potential impact.
Any refinements to the issue (i.e. changes in scope or direction) based on suggestions/feedback from the group
From listening to my peers suggestions, and discussing potential competitors, we tried to come up with a slightly different twist to what competitors are doing. Some companies who have already looked into this project use digital avatars to visualise what you would look like, however we decided to make my idea different, we would use augmented reality in real time similar to snapchat filters to project the item of clothing on to the user who would be using their smart device camera. Although creating an app is slightly over done and conventional, myself and the group could not see another way to create this product without the use of a website/app and I feel this is justified with the nature of the idea and how the users are supposed to use it.
A list of sources to potentially research based on feedback from the group
after discussing the idea with the group and solidifying the issue I am trying to solve, one of my peers suggested looking at Specsavers website and app which they use a ‘mirror’ which includes a pair of glasses which you want to try on using augmented reality and shows you what you would look like in those glasses. This is the same concept as my clothing idea and I feel this will help a lot of people who do not have the time to physically go into their town/city and shop.
Out of the 3 ideas I had to begin with, I decided to go with the open innovation category which included a product which helped online shoppers save time and money by providing them with trying on service before the commit to buying.